The COVID 19 pandemic that has plagued the world today has not only brought about economic stagnation it has demoralized the citizens of many countries. Medical practitioners and their front line staff are playing a pivotal role with passion in taking care of the sick, Men of God are on their knees praying for a God-given relief, and many others are using their talents to provide relief for hose they can reach and touch.
Lady E, a US-based gospel singer is using her talent and image to take the lead to help the less privileged in these challenging times. She has joined the efforts at providing various African Communities including Ghana, Liberia, and many others in West Africa with basic essentials to meet their basic survival needs.
Lady E can relate since she was once living that life. She is ready to help these underprivileged to stay home and stop the spread in Africa.
Lady E’s strategy is to use her platform to spread the love of Christ through Music, and empower the less privileged to stand up and Lead in encouraging others in solving bigger systemic and humanitarian problems to improve people’s health and way of life. It is her Vision is to Feed the Poor, heal the World. but above all instill in everyone that life is bigger than us. She advises everyone to live a responsible life to minimize harm on society and life’s events.
Sharing her insight into the pandemic she says “ Poor and Hungry lives are at risk of COVID 19 because they cannot stay at home or work from home like high tech workers would.”
In her view one of the known problems Africans face through the years is despite a wealth of natural resources, they are typically poor. These poverty-stricken populations live in densely populated neighborhoods in overpopulated homes where isolation could be a challenge should a member of the household catch COVID 19. Families due to poverty have a tough choice to make between being killed by the virus and hunger because they cannot take a day off due to low incomes, opportunity, and no bank savings.
This issue falls right in line with one of Lady E’s advocacies for the “the haves and the have-nots”. Lady E in collaboration with WACE plans to solicit help from Africans living abroad and all others who can afford to help bridge this gap between the haves and the have-nots. Lady E will team up with WACE raise money during virtual concerts and Church performances to raise money in support of low-income people who cannot afford to take time off to the social distance, to slow the spread of coronavirus in Africa.
Lady E will look for sponsorship opportunities to support the massive media communication efforts needed to garner donations and distribution of supplies.
To inform people about this humane endeavor there will be a consolidated communication campaign on the internet to solicit for help and a massive national-wide media (TV, radio, internet) campaign in African countries to provide this help to those who need it through volunteer hubs set up by Lady E in Africa.