Bice Osei Kuffour, popularly known as Obour, has been appointed by President Akufo-Addo, to act as the managing director of the Ghana Post Company Limited.
The appointment is in an acting capacity, as it is subject to regularisation in accordance with the relevant provisions of the Companies Act and the company’s regulation.
The work ahead
Mr Osei Kuffour comes to the new job with his work cut out for him: to see to the expansion of the company’s postal network to viable areas and to improve service to non-viable areas.
Improving mail security, boosting existing ancillary services such as financial services to augment the conventional Post Office offer and promoting all postal products to create awareness of their existence will be just some of the important things that will be engaging Obour’s attention and demanding effort by the management of Ghana Post Company Ltd.
Ghana Post
Over the past four years, Ghana Post has been on a path to turnaround, leading to significant growth through innovation, the introduction of innovative services and expansion of its fleet.
The digitisation of post offices across Ghana has been at the centre of the turnaround strategy, allowing the company flexibility to add on new services easily. At the same time, the government’s introduction of a digital addressing system has enhanced delivery of mail and parcels.
The company’s online platform, “Ghpostpay”, was launched in 2019 to allow customers to access Ghana Post services remotely. Ghana Post’s significant growth and contribution over the past three years have been recognised by international and local partners alike in the form of awards:
Best EMS Call Centre 2017 and Best Customer Care Award 2018, both by the Universal Postal Union in Switzerland.
Other awards it has garnered are: Public Sector Campaign of the Year 2018 by the Marketing World Awards, CIMG President Special Awards 2018, Most Reliable and Fastest Courier Company in West Africa 2019 by Pillars Modern Ghana Awards, Excellence in Innovation and Technology 2019, and Outstanding Contribution to the Shipping Industry 2019 by the Ghana Shippers’ Awards.
Profile of Bice Osei Kuffour
Bice Obour Osei Kuffour attended Mfantsipim School in Cape Coast from 1997 to 1999, obtaining his Senior School Certificate of Education (SSCE). He holds a degree in political science and information studies from the University of Ghana, Legon.
He received training on global leadership from the Aspen Institute in Colorado, United States, and was also awarded a certificate by the Africa Leadership Initiative and Aspen Institute for completing their course on leadership and values in July 2011.
For a period of eight years (October 2011 to August 2019), Osei Kuffour worked as the president of the Musicians’ Union of Ghana (MUSIGA), where he energised the Union and created initiatives such as the Ageing Musicians’ Welfare Fund (AMWEF), MUSIGA Academy with NAFTI, Ajumapa loans and the MUSIGA Grand Ball, which received patronage from all sitting presidents of Ghana of the time.
He has also held leadership roles such as board member of the National Folklore Board (2017-21); executive member of the International Federation of Musicians (2013-2018); advisory board member of the School of Performing Arts (SPA) at the University of Ghana, Legon (2013-17) and executive director for the Ghana Tourism Booster Project (2016-2017).
He was a founding member and managing partner of Made in Ghana UK, serving from January 2015 until the year 2020, and has supported the company’s efforts to identify indigenous Ghanaian businesses to project in the UK.
From 2004 to 2011, he served as the chief executive officer of Family Tree Entertainment where he successfully developed the “Obour” music brand into an award winning entity.
From 2017 till date, Obour has been serving as the executive icon and tree planting programme manager for Green Republic, one of the originators of the Green Ghana project.
Mr Osei Kuffour has served in multiple leadership roles such as president of the Christiana Addo Memorial Foundation (2017 to date), board member of the Phamous Media Group (2013-2017) and board member of the National Commission on Culture (2018-2021).
He also serves as an executive advisor to Lynx Entertainment and Ghana Music Live.
Project ambassador roles
In 2008, Obour was honoured with the State Grand Medal Award by President John Agyekum Kufuor for his contribution to Ghana’s development through his music and public education.
Since 2004 he has served as project ambassador and spokesman for many social projects and campaigns. He served as the Stop TB Ambassador for the National Tuberculosis Control Programme between 2011 and 2016.
The British Council appointed Obour as a climate change ambassador from 2008-2010. The Ghana Forestry Commission also appointed him as its National RED+ Ambassador between 2011 and 2019.
Obour is passionate about road safety and has been an active advocate for the National Road Safety Authority (NRSA) and the Ghana Web Road Safety Campaign.
He was appointed and remains a National Road Safety Ambassador of the NRSA, a role he has successfully occupied since 2005.
